The Brunch City began with Seasoned Sundays, a brunch that quickly became the city's favourite Sunday ritual. It has grown into a lifestyle and entertainment platform with its own family of experiences across music, food, fashion and culture.

We create original experiences, grow the communities around them and partner with brands that want to be part of the culture, with our sights set on stages across Africa.

Culture
Creativity
Community
Original Experiences
Partnerships

Discover Our Story

What We Do

More Than Events

We are the team behind the experiences, and a creative partner for brands that want to show up in culture the right way.

Work With Us

01
Experience Creation & Management
Conceptualisation, development and execution of lifestyle experiences, festivals, concerts and social events.
02
Experiential Marketing
Brand experiences, activations and audience engagement designed for people who came to take part, not just to watch.
03
Entertainment & Programming
Music programming, artist coordination, entertainment direction and cultural collaborations.
04
Creative Campaigns & Partnerships
Collaborative campaigns that connect brands with the right communities through meaningful experiences.

A Toast To Culture

Show up. Feel something. Leave changed.

Find your next experience, bring your brand into the culture, or join the community that makes it all happen.

Explore Experiences Collaborate With Us Follow @thebrunchcity

Our Story

We Are The Brunch City

Dar es Salaam's premier event experience company — crafting bold, soulful, and unforgettable moments at the intersection of music, culture, fashion, and food.

The Brunch City was born from a simple but powerful idea: that Dar es Salaam deserved events that felt as alive and vibrant as its people. We started with Seasoned Sundays — a brunch experience that quickly became the city's favourite Sunday ritual. Today we run six signature events, each with its own crowd, its own energy, and the same quality and heart.

Our promise has never changed: show up, feel something, leave changed.

Brand / Team Hero Photo

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6

Signature Events

DSM

Based In

100%

Culture Driven

What We Stand For

Mission, Vision & Promise

Our Mission

To create soulful, bold, and vibrant experiences that celebrate the best of Dar es Salaam's culture — one unforgettable event at a time.

Our Vision

To be East Africa's most iconic event brand — where culture, community, and creativity collide on the biggest stages.

Our Promise

Every event carries the same guarantee: show up, feel something, leave changed.

The People

Meet The Team

The creative minds behind every Brunch City experience.

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Founder & Creative Director

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Events Manager

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Brand & Marketing

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Production Lead

All Experiences

Our Signature Experiences

Six original experiences. One city. Infinite vibes. Choose one to explore.

Brunch Experience

Seasoned Sundays

The original Brunch City experience, where the city's most vibrant minds gather for food, music and culture done right.

Lifestyle Event

Popcorn & Chill

Cinema-meets-social. A carefully curated film screening experience with great snacks, great people, and zero distractions.

Music & Culture

Kingston District

A cultural movement celebrating reggae, afrobeats, and street culture. Where Dar's underground meets the mainstream.

Mega Event

Frequency 110

The city's biggest cultural shift. Frequency 110 takes over The SuperDome — world-class production, massive crowd, unforgettable night.

Social Experience

Homies, Lovers & Friends

A themed night built around connection — the squad, the love interest, the friends you call family. Curated music, themed décor, and a vibe that brings everyone closer.

Day Party

Millennials in the Sun

The ultimate millennial day party — sunshine, rooftop energy, cocktails and the playlist of our generation. Show up, dance hard, leave glowing.

What's On

Event Calendar

Never miss a Brunch City experience. Stay up to date with all upcoming events.

Partnerships

Culture Creates Connection

We bring brands and communities together through experiences that people want to be part of.

At The Brunch City, we collaborate with ambitious brands to create culturally relevant experiences, meaningful audience connections and memorable brand integrations across our lifestyle and entertainment platforms.

Discuss a Partnership Explore Our Experiences

Why The Brunch City

Why Partner With Us

We're not selling logo space on a flyer. We build moments your brand can genuinely be part of.

01

Cultural Relevance

Connect with communities through experiences rooted in contemporary music, lifestyle and culture.

02

Audience Connection

Engage people in environments where they are actively participating, discovering and socialising.

03

Multiple Touchpoints

Extend your visibility beyond the day itself through social campaigns, digital content, creators and on-site experiences.

04

Creative Integration

Move past logo placement with thoughtfully designed integrations, sampling, product experiences and activations.

05

Experiential Storytelling

Create moments that become meaningful content and build lasting associations with your brand.

06

Measurable Engagement

Where tracking is available, we share post-event reporting, campaign insights and activation performance with you.

Ways To Work Together

Partnership Opportunities

Five ways brands work with us, from a single moment at one event to a long-term relationship across the platform.

01

Event Sponsorships

Partner with individual properties such as Seasoned Sundays, Kingston District and Popcorn & Chill, choosing the experiences that fit your audience and objectives.

Single events
Event series
On-site presence
Pre-event campaigns

Discuss event sponsorship →

02

Strategic Brand Partnerships

Longer-term collaborations across several Brunch City experiences. These can include category exclusivity, multi-event collaborations and integrated brand campaigns, subject to individual agreement.

Discuss a strategic partnership →

03

Experiential Activations

Product sampling, consumer engagement, branded environments, interactive experiences and on-ground activations, designed around the event rather than bolted on.

Plan an activation →

04

Content & Digital Collaborations

Digital campaigns, creator integrations, editorial collaborations through The Journal, and social storytelling around our experiences.

Talk content →

05

Entertainment & Cultural Collaborations

Music programming, artists, entertainment experiences and cultural initiatives created together with partners who share the vision.

Start a collaboration →

Venue & Hospitality

Host The Culture

Hotels, rooftops, beach clubs, restaurants and event spaces: we work with venues to host and co-create Brunch City experiences, bringing the programming, the music and a community that arrives ready to celebrate.

Tell us about your space, your capacity and what you'd love to create together.

Propose a Venue Partnership

Our Properties

Partner With An Experience

You don't have to sponsor everything. Each Brunch City experience can be partnered on its own, so you can choose the one that fits your brand.

Brunch Experience

Seasoned Sundays

The original Brunch City experience: a daytime brunch built around food, music, style and community.

IdeasFood & beverageLifestyle & fashionProduct sampling

Explore Experience Partner On This

Lifestyle Event

Popcorn & Chill

An intimate cinema-meets-social night of curated films, good snacks and great company.

IdeasEntertainmentSnacks & beveragesScreening partnerships

Explore Experience Partner On This

Music & Culture

Kingston District

A celebration of reggae, afrobeats, dancehall and street culture, with DJ sets, live performances and art.

IdeasBeverageMusic & audioStreetwear

Explore Experience Partner On This

Mega Event

Frequency 110

A large-scale takeover built around production, performances and fashion showcases, presented with Lockin255.

IdeasHeadline partnershipStage & productionContent & broadcast

Explore Experience Partner On This

Social Experience

Homies, Lovers & Friends

A themed night about connection, with curated playlists, signature cocktails and photo-worthy moments.

IdeasSpirits & cocktailsBeauty & lifestylePhoto moments

Explore Experience Partner On This

Day Party

Millennials in the Sun

A daytime party for the generation raised on 2000s R&B and today's afrobeats: sunshine, cocktails and an open dance floor.

IdeasBeverageFashion & eyewearSocial campaigns

Explore Experience Partner On This

How We Work

Tailored, Not Tiered

There are no off-the-shelf packages here. Every partnership is shaped around what your brand wants to achieve, then agreed together.

Prefer to start with an overview? Ask for our partnership deck in the form below.

Brand objectivesWhat success looks like for you
Target audienceWho you want to reach
Event selectionOne experience, several, or a season
Activation requirementsSpace, sampling, staffing, production
Marketing supportSocial, content, creators and on-site
Partnership durationA single moment or a long-term relationship
Commercial investmentScaled to the scope you choose

Moments

The Gallery

A glimpse into the world of The Brunch City.

Vendor Signup

Vend With Us

Food, drinks, fashion, art, lifestyle — bring your brand to Dar's most engaged event-goers. Apply below and we'll be in touch within 5 working days.

Who Should Apply

Vendor Categories

We're looking for vendors that match the energy of our events.

Food

Chefs, food trucks, bites & desserts.

Drinks

Cocktails, smoothies, coffee, juice bars.

Fashion

Designers, thrift, accessories, jewellery.

Art & Craft

Artists, prints, handmade goods.

Lifestyle

Wellness, beauty, skincare, scents.

Services

Activations, photo, experiences.

Application

Apply To Vend

Fill the form below, then tap WhatsApp or Email to send your application. Both options send to The Brunch City directly.

Business Name *

Contact Person *

Phone / WhatsApp *

Email

Instagram Handle

Vendor Category *

Events You're Interested In *

Seasoned Sundays Popcorn & Chill Kingston District Frequency 110 Any / All Events

Tell us about your brand *

Setup Requirements (optional)

We review every application and reach out within 5 working days.
By submitting, you agree to be contacted about Brunch City events.

The Journal

Stories From The Brunch City

Essays, recaps, interviews, and the occasional manifesto — the cultural notebook behind every event we put on.

Get Your ZoraPass

Group & VIP Bookings

Booking for a large group, or after something bespoke? Grab your passes on ZoraPass, or message us on WhatsApp for tailored arrangements.

Get your ZoraPass Ask on WhatsApp

← The Brunch City

◭ We Are Afro · Africa Live Tour

The Brunch City presents The Most
Wanted & Friends

Performing Live Band Set

Get Your Pass → See Ticket Tiers

13 March 2027 · Tanzania

The Experience

One night. One movement.

The Headliners

Live & in the flesh

The names that built the movement — performing a full live band set, together, on one stage.

The Lineup

Dropping in waves

Support acts, surprise guests and the full "& Friends" roster reveal across the countdown. Lock your pass now so you don't miss a drop.

Event in 3D

Walk the grounds

Get a feel for the night before you arrive. Drag to orbit the stage, zoom in on the VIP deck, scout the food village and entrances.

Drag to orbit · scroll / pinch to zoom

The ground plan for the night

◈ MAIN STAGE

VIP Deck

General Floor

Food Village

Bar

Chill Zone

Entrance

Interactive 3D view needs a modern browser — here's the layout in the meantime.

Run of Show

The timetable

A taste of how the night unfolds. Exact set times drop closer to the date.

The Passes

Choose your experience

Premium, strictly limited capacity. Every pass is sold through ZoraPass, our official ticketing partner — secure checkout, instant delivery.

Prices shown are launch pricing and rise as tiers sell out.

The Collection

Wear the movement

Limited "Most Wanted" merch drops alongside the event. Register your interest and get first access.

Register Your Interest

Win Your Way In

Win free tickets

Enter the Giveaway

Travel & Stay

Make a weekend of it

Flying in for The Most Wanted? We've lined up partner stays with event rates for travellers.

Be part of The Most Wanted

Dar es Salaam. One stage. The whole movement. Secure your pass before the tiers climb.

Get Your Pass → Share the Night

Say Hello

Contact Us

Table inquiries, VIP bookings, collaborations or just good vibes — reach the team directly.

@

Email

[email protected] [email protected]

Phone / WhatsApp

Chat with us on WhatsApp Table inquiries & VIP bookings, +255 764 317 595

Find Us

The Terrace, Slipway Dar es Salaam, Tanzania

Send an Inquiry

Good To Know

Frequently Asked Questions

Everything you need before the doors open. Still stuck? Reach us on the Contact page.

Legal

Privacy Policy

The Brunch City ("we", "us") respects your privacy. This policy explains what we collect and how we use it.

What we collect

When you submit a contact or inquiry form, or join our mailing list, we collect the details you give us — your name, email, phone number and message. For website analytics we record privacy-friendly, aggregated signals only (approximate region from your browser's timezone, device type, and referral source). We do not store your IP address.

How we use it

To respond to your inquiries, process VIP and table requests, send you event and ticket updates you have opted into, and understand which events and channels our audience responds to.

Ticketing

Tickets are sold through our official partner, ZoraPass. Any payment and ticket data is handled by ZoraPass under their own privacy terms.

Your choices

You can ask us to see, correct or delete your information, or unsubscribe from our mailing list, at any time by emailing [email protected].

Last updated: 2026

Legal

Terms & Conditions

Tickets & entry

All official tickets are sold exclusively via ZoraPass at zorapass.com/thebrunchcity. A valid ticket and matching photo ID are required for entry. Our events are strictly 21+ unless otherwise stated.

Refunds & transfers

Tickets are non-refundable but may be transferred to another guest via ZoraPass up to 24 hours before the event.

Conduct

Management reserves the right to refuse entry or remove any guest for behaviour that endangers or disrupts others. Line-ups, timings and venues may change; we will always announce updates on our official channels.

Media

Our events are photographed and filmed. By attending you consent to appearing in content we may use for promotion.

Last updated: 2026

A premium lifestyle platform curating culture-forward social experiences across Africa

Upcoming Experiences

Signature Experiences

Born in Dar es Salaam. Built for culture.

More Than Events

Experience Creation & Management

Experiential Marketing

Entertainment & Programming

Creative Campaigns & Partnerships

Brands We've Worked With

Stories From The Culture

Show up. Feel something. Leave changed.

We Are The Brunch City

Mission, Vision & Promise

Our Mission

Our Vision

Our Promise

Meet The Team

Our Signature Experiences

Event Calendar

Culture Creates Connection

Why Partner With Us

Cultural Relevance

Audience Connection

Multiple Touchpoints

Creative Integration

Experiential Storytelling

Measurable Engagement

Partnership Opportunities

Event Sponsorships

Strategic Brand Partnerships

Experiential Activations

Content & Digital Collaborations

Entertainment & Cultural Collaborations

Host The Culture

Partner With An Experience

Seasoned Sundays

Popcorn & Chill

Kingston District

Frequency 110

Homies, Lovers & Friends

Millennials in the Sun

Brands We've Worked With

Collaborators

Tailored, Not Tiered

Partnership Enquiry

Thank you, there

Let's create something people want to be part of.

The Gallery

Vend With Us

Vendor Categories

Food

Drinks

Fashion

Art & Craft

Lifestyle

Services

Apply To Vend

Stories From The Brunch City

Read Next

Get Your ZoraPass

One night. One movement.

Live & in the flesh

Dropping in waves

Posters & drops

Walk the grounds

The timetable

Choose your experience

Wear the movement

Win free tickets

Make a weekend of it

Be part of The Most Wanted

Contact Us

Email

Phone / WhatsApp

Find Us

Send an Inquiry

Frequently Asked Questions

Privacy Policy

What we collect